Reigniting employee’s belief in shared ownership through an inspiring visual identity and shared stories.

Inspired by the flight path of a Monarch butterfly, an existing symbol of JTC, a flowing line echoes this journey and puts people at the heart of the campaign. ‘Shared’ develops a dual meaning, representing not only shared ownership itself, but heartwarming stories of gratitude shared by employees.

A new home, a graduation, company success; shared became a positive symbol of community across the organisation, leaving colleagues feeling excited for the future.

Client
JTC

Project
Visual campaign identity